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Book Bernadette for your next conference – watch her here.
Inspire your team to write words that sell and get results
Inspire your team to write words that sell and get results
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One Day Copywriting Intensive Workshop:
Discover The Art Of How To Write Words That Sell.
Melbourne: Saturday August 4, 2012
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If You’re A Business Owner Or In Sales/Marketing And Have To Write Words That Sell, This Course Is For You:
Learning Outcomes:
If you struggle to write words that sell for your website, newsletters, sales letters or brochures, this One Day Copywriting Intensive Workshop is for you.
Discover the secrets the professional copywriters use every day that literally slashes their writing time in half.
You’ll learn how to:
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- Write headlines, bullet points and teaser copy so powerful that people will order your products without any regard to price (you’ll discover that one little sentence could be the overwhelming reason why people must buy your product).
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- Turn ordinary sales letters into world-class sales letters simply by adding a few ‘linking words’ most copywriters don’t even know about – all in 13 minutes!
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- Convert boring lists of features and benefits into irresistible copy that automatically draws the reader in and forces them to buy your product.
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- Identify your top keywords and create optimized copy that converts web visitors into paying customers.
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- Write e-books effortlessly for yourself (or others) that generate instant passive income.
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NB: Scroll to the end to check out our iron-clad 100% money-back guarantee and how you can get the course for FREE.
Here’s what else you’ll receive and learn:
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“Swipe File” of The Top 150 Greatest Ads Of All Time
I’m going to let you in on a little secret and that is all great copywriters have a massive ‘swipe’ file they resort to simply because they don’t want to have to reinvent the wheel. What’s more, they have a treasure trove of formulas they use day in day out to save them figuring out what they should write next. Here’s your chance to have your own swipe file, done for you, of some of the best copywriters on the planet.
This one-of-a-kind library of over 150 proven advertisements and direct advertising samples from more than 50 different industries includes ads, sales letters, emails, web pages, media releases, brochures and business letters. This is your chance to have your own, done-for-you swipe file of some of the best copywriters on the planet.
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CD: “23 Secrets to Business Success”
Chock-full of a massive 2,500 pages of hard-to-get, out-of-print and best-selling e-books by world famous authors, this CD is filled with gems from marketing greats including Seth Godin, Mark Victor Hansen (of Chicken Book For The Soul fame), Napoleon Hill, Joe Vitale (Internet Marketing Multi-Millionaire), Wealth Creation Guru Robert Allen and much more.
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60-minute DVD: How To Write Headlines That Sell
Ask any copywriter and they’ll tell you the most important part of any ad, webpage, brochure or emailer is the headline. This DVD outlines in living colour the top 7 headline formulas ever used, the 7 components to writing successful copy that gets results every time and step-by-step guides on how to adapt them for your business.
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A 750-page “Copywriting Bible”: The Ultimate Reference Guide For Your Copywriting Career
Get the manual that everyone is talking about - it covers everything you need to know about the ‘craft’ of copywriting (how to write copy) as well as the ‘business’ of copywriting (how to set up and run a copywriting business). It contains 21 chapters plus 27 assignments with step-by-step guides, tip sheets, ‘how to’ guides and cheat sheets. Click here for a detailed outline: http://copyschool.com/homestudyoutline.html.
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Dozens of Cheat Sheets, Case Studies, Assignments (with comprehensive answers) that show you how to take a Creative Brief quickly and instantly and uncover the hidden benefits behind every product, every service that ever existed even if you don’t have a clue how it works, who uses it or what it’s for.
If you have to write new copy for new products all the time, these nifty little cheat sheets will save you hours and give you hundreds of new promotional ideas.
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10 Mistakes To Avoid When Writing Brochures and why most brochures end up gathering dust in a warehouse. Discover the 15 ways to make your brochure more compelling and how to use the “Modular Template” to write them quickly and easily. Plus dozens of ideas on how to build your database and instantly double, triple even quadruple the names on that list without it costing you a cent and have people referring your services like crazy. |
But wait, there's more 
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The 11 Essential Building Blocks for successful web writing and how to write web copy that instantly engages the reader, converts visitors into customers and increases the average order sale (and improves your search engine ranking on Google at the same time!).
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The 100-Point Check List For Successful Websites:
Discover the secrets to successful website audits and how to get people to pay you to look at their website and pay you again to implement your recommendations. Why give away your free recommendations when you can have people pay you (happily and willingly) for advice.
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Exclusive Report on the Top 11 Reasons Why People Buy:
Discover how to use 'human psychology' to step inside your prospects' mind and discover the exact words you have to say to them to get them to open up their wallets and give you money. (You'll quickly see that every living person has fears, desires, and wants that you can secretly uncover to fill your bank account up with money.)
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19 Headline Formulas That’ll Cut Hours Off Your Writing Time:
Don’t waste valuable time and brain space thinking up creative headlines when you can use these formulas that all the top ranking copywriters use every day. You’ll never be stuck for headlines again when you know how to use formulas - plus you get hundreds of examples and templates of how to use them for your own business.
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The 3-Step Formula on how to quickly and easily turn every day listings of features and benefits into irresistible copy that automatically draws the reader in and forces them to buy your product.
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27 Tips on how to instantly conquer writers' block. You’ll never ever be stuck for words again because you have hundreds of award-winning advertisements and the world’s best headlines ever written to spark your imagination and trigger your natural writing brilliance.
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10 Creative Briefs that give you unparalleled opportunity to create outstanding advertisements that let you show off your creative skills and demonstrate to Creative Directors and other clients why they should hire you right now.
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The “Idea Generator” Bullet-Proof Six Step Plan
Use the creative thinking technique devised by the late, great advertising whiz Bill Bernbaum and discover a system of thinking that delivers world-class ideas in literally minutes. Brilliant for coming up with themes, headlines, concepts, book titles, speeches and more.
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Free 4-month Subscription to the Australian Business Solutions magazine
Filled with tips, hints and strategies, this magazine prides itself on giving business owners tips they can implement instantly. A wonderful resource covering sales, marketing, finance, human resources, internet marketing, leadership and more.
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12-month subscription to online newsletter ‘Words That Sell’
Get updates, links to cutting-edge sites on marketing and advertising plus the content rich newsletters that’ll help you write copy that gets results.
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210-page Wealth Creation Best Seller Book: Napoleon Hill’s “Think and Grow Rich for the 21st Century”
The process painstakingly outlined by Napoleon Hill in this enduring book, despite all the care that went into its creation, is simple and basic. Out of the life lessons learned by some of the wealthiest and most successful men in history, Hill has derived 13 basic principles for the attainment of lasting wealth, and in this book he expounds on them using simple, clear and evocative language.
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But wait, there’s even more
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How to gain instant trust and credibility with everyone who reads your letters and how to make an emotional connection with anyone and get them to see your point of view. |
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How to write e-books that you can sell on the Internet over and over again all over the world. |
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How to gain access to the massive underground world of copywriting jobs that most people don’t even know exist and start making great money writing copy without leaving your home, talking to anyone or paying for advertising. It’s a veritable goldmine of opportunity just waiting to be uncovered. |
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How to use consumer psychology and the power of emotional forces to step inside your prospects' mind and brain to discover the exact words you need to get them to open their wallets and give you money. |
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How to magnify your prospects’ pain and amplify their pleasure and get them to see you as the only possible solution to their problems. Even if your products are more expensive you’ll discover how to turn this to an advantage and why people actually like paying more. |
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Why you don’t need to be a ‘word wizard’ or ‘school smart’ to make these secrets work and how having higher degrees can actually stop you from being a brilliant copywriter. |
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How to use urgency and scarcity that makes people desperate to send you money. |
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The complete guide to writing body copy that’s so persuasive, you’ll have to fight people off with a stick, as they beg you to take their money! |
Is that enough to convince you?
I’m not exaggerating when I say that after you learn the mysterious secrets of writing killer copy you’ll never ever see advertisements, sales letters, and websites in the same light again. You’ll see opportunities you never saw before – and finally discover, once and for all, the powerful, constructed components that all great copywriters use to compel people to take action.
Let me lift the veil on the secrets that the advertising professionals don’t want you to know.
Join us in learning this incredibly valuable skill that will set you up for a lifetime of writing copy that sells. For anyone in sales or marketing, there is virtually no other skill as important as writing copy…
...so invest one day of your life to understanding and discovering how the professionals do it and how easily you can implement the tips and tricks they use every day to write sizzling copy that gets results.
Here are some more bonuses in case you’re not yet convinced that this is indeed the day you have been waiting for:
BONUS OFFERS:
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FREE BONUS #1: A 220-page e-book “The Seminar Transcripts”:
If you want a first-hand record of what happens at the 10-session “Writing For Profit” seminar, all you need to do is flip open your transcript manual and you’ll feel like you’re there! It contains a word-for-word transcription of the seminar series so you can refer to it when you need a helping hand.
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FREE BONUS #2: A 37-page e-book “133 Ways to Become a Highly Paid Copywriter”:
If you want to fast track your career and get an instant shot of motivation, take a peek at this book and you’ll find a tip, hint or strategy that could transform your career.
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FREE BONUS #3: A 27-page e-book “How to Write Websites That Work (Really)”:
Website copywriting will explode in the next few years so it pays to understand the fundamentals of how they work. This easy-to-read book will give you step by step instructions on what to look for when creating a site. |
Are you ready? What's stopping you?
Oh, and have I mentioned that you can get all this for FREE? Yes, that’s right FREE.
Here’s my guarantee.
If at the end of the day you don’t believe that you have learnt how to write copy that sells and that the resources we provide do not deliver on the promises we have made here, we will refund your entire investment – and there’ll be no hassles or no hard feelings either. Which means that the course is FREE to you.
And what’ s more, if you decide you’d like your money back at the end of the day, you get to keep all the e-books, CDs, DVDs and emailable resources that you received. How’s that for a fair deal?
What have you got to lose? Absolutely nothing. Enrol now. www.copyschool.com/copy_courses/cat/.
Where, When, And How Much?
Venue: The Treacy Centre, 126 The Avenue, Parkville, Victoria 3052
When: Saturday, 4 August 2012.
Time: 9.30 am to 5.30 pm.
Gourmet lunch, plus morning and afternoon tea is provided.
Investment: $750 plus GST
All enquiries and bookings can be made by emailing info@copyschool.com, or phoning 03 9337 6601 or 0419 891 932.
To enrol online visit: www.copyschool.com/copy_courses/cat/.
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Train Your Team To Write Clearly
Bernadette Schwerdt speaking at the National Speakers Association of Australia Chapter Meeting.
Click here to see her in action! 
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