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Who is Bernadette Schwerdt?
Bernadette has embraced what’s known as a ‘portfolio career’.
She is a:
Although the occupations she’s held may look disparate, there is one unifying feature. Communication.
Bernadette’s mission is to help people communicate more effectively so they can lead happier, more productive, conflict-free lives. Whether it’s through her writing of books, courses or speeches; her performances on TV, stage and film; or through her training and coaching of executives, she is driven to help people uncover their own passions so they can pursue meaningful goals and joyful lives.
Qualifications:
Bernadette:
- holds a Bachelor of Business (Majoring in Marketing) and won the Gold Medal for Strategic Marketing from the University of Adelaide.
- is a Certified Meta-NLP Practitioner of Neuro Linguistic Programming (NLP), is an accredited instructor of the Myers-Briggs Type Indicator (MBTI), DiSC and PADI.
- studied full-time for three years at the prestigious Victorian College of the Arts (VCA) for the Bachelor of Arts (Performance).
- has the Certificate IV in Workplace Training and Assessment.
- was the recipient of the Queen’s Silver Jubilee Trust for Young Australians.
1. Copywriting and Advertising Account Director:
As a professional copywriter, she has worked on campaigns for companies such as:
- Ford
- Amway
- Apple
- Kodak
- BHP
- Monier
- American Express
- Dulux
- Raine and Horne
- Telstra
- Optus
…and dozens of small businesses.
Click here for samples of her work.
She has worked as a freelance writer for the following advertising agencies:
- Young and Rubicam
- Wunderman Cato Johnson
- Clemenger
- Catalyst
- J. Walter Thompson
She was an Account Director with the advertising agency Wunderman Cato Johnson, the direct marketing division of Young and Rubicam Advertising.
She is also a writer and producer of corporate films for organizations including the Victorian Cancer Council and Ballarat Hospital.
Prior to her copywriting and training career, Bernadette worked as a senior publicist with the Harry M. Miller Group, where she worked with clients such as Maggie Tabberer, Alan Jones, Lindy Chamberlain and Gough Whitlam.
Bernadette also worked in the United States for the Unisys Computer Corporation as their Marketing Services Manager in Detroit and Philadelphia.
2. Corporate Trainer and Coach:
As a corporate trainer, she works with companies in Australia and internationally, working closely with executive teams on:
- Presentation Skills
- Negotiation
- Leadership
- Client Communication
- Customer Service
She also works as an Executive Coach in Australia and South-East Asia with senior executives from multinational organizations. Click here for a copy of her coaching brochure.
Her coaching and training clients have included:
- Accenture
- Australian Consolidated Press
- AMP
- ANZ
- Australian High Commission
- BP
- BT Financial Group
- Citibank
- Deloitte Touche Tohmatsu
- Department of Foreign Affairs & Trade
- Department of Premier and Cabinet
- Department of Treasury & Finance
- Ernst and Young
- GE (India, Japan)
- Macquarie Bank
- Merrill Lynch
- Microsoft
- PricewaterhouseCoopers
- Reserve Bank of Australia
- Westpac
Click here for a full listing of clients.
She is a frequent commentator on Radio National’s Life Matters and in the mainstream press. Click here to listen to her media interviews.
3. Keynote Speaker and Lecturer:
Bernadette has been a lecturer or keynote speaker for 17 years in the areas of Marketing, Advertising, Consumer Behaviour and Communications. She has lectured at:
- RMIT
- University of Melbourne
- Australian Direct Marketing Association (ADMA)
- Swinburne University
- Victoria University
- Holmesglen TAFE
- North Sydney TAFE (NSW)
- Seaforth TAFE (NSW)
- National Speaker’s Association of Australia (NSAA)
- Australian Video Producer’s Association (AVPA)
- Certified Practicing Accountants (CPA) Association
- DOXA Youth Camp
- Carey (High School)
She is a widely sought-after speaker at conferences and events on all things related to small business marketing. Click here to watch her in action.
4. Actress:
Bernadette has been seen on our television screens in:
- Blue Heelers
- Halifax fp
- Neighbours
- Backberner
- The Games
- Round The Twist
- GP
- The Denton Show
…and was the guest marketing reporter for Channel Nine’s The Small Business Show.
Click here to view her Showreel
As a producer, she has produced (and appeared) in two plays, Wrecked Eggs and Can’t Stand Up For Falling Down, the latter being nominated for a prestigious Green Room Award for the Most Outstanding Fringe Production in 2000 and for Best Director in 2004.
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