The ''How To Write Press And Print Ads'' Pack:

Key E-book:

• How To Write Press And Print Ads

Bonus E-books include:

• How To Write Headlines That Sell
• How To Come Up With Great Ideas
• Words That Sell
• Great Advertising - What Is It?
• The Ad Pack
• 291 pages

If you can write press (newspaper) and print (magazine) ads, you'll never be out of work. Writing ads for press or print is highly paid, great fun and you get to chance to really stretch those creative
muscles. In this very comprehensive chapter, you'll learn:

• How to write concepts for advertisements (mini versions of ads)
• The 3 elements of any print ad you simply must include
• How to write body copy that weaves a compelling story
• Tips for better headlines
• How to write strap (tag) lines
• 12 ways to improve your ad
• How to advertise services
• Hints for better business-to-business ads
• How to write small ads successfully
• How to write successful yellow pages ads
• Questions you need to ask your client before starting work

Bonus e-book # 1: "How To Write Headlines That Sell"

Without a great headline, your ad, media release, direct mailer is dead in the water. In this e-book, you'll learn:

• The essentials of what it takes to write a headline that gets results
• 19 successful formulas for writing headlines instantly
• Why headlines are so important
• The 6 basic guidelines for writing attention-getting headlines for ads, e-mailers, newsletters and more.

Bonus e-book #2: "How To Come Up With Great Ideas"

In advertising, you're only as good as your last idea so it's imperative you have a never-ending supply of innovative and unique ideas. In this e-book, you'll learn:

• How to come up with great ideas, on the spot, in just seconds.
• How to link unrelated ideas, create a relationship between them and develop brilliant concepts
• How to release (or avoid) the paralysing grip of writer's block
• Tips and strategies for getting started (how to avoid the ‘blank piece of paper' syndrome)
• A 7 step process to instant creativity - how to create unique ideas for any product or service
• 6 techniques to coming up with advertising ideas, plus examples that demonstrate each technique.
• Copywriters on creativity - how award-winning writers create ideas

Bonus e-book # 3: "Words That Sell"

It's vital you understand the impact that particular words have on people's buying behaviour. If you choose persuasive words, you'll notice the difference in the results your copy generates. This e-book will show you how to take ordinary copy and elevate it to the realm of professional copy in just minutes. That's how powerful this information is. You'll learn how to:

• Use persuasive words that sell
• Choose the right word for maximum effect
• Choose the right benefit to convince your market
• Using linking words to weave a compelling story
• Use the top 20 power words to convince people to buy

Bonus e-book # 4: "The Ad Pack"

Why reinvent the wheel when you can learn from the masters? That's why we've included "The Ad Pack", a 120-page compilation of award-winning advertisements. Drawn from every medium - newspapers, television, radio, direct mail, billboards, ambient - you'll be inspired to start creating your own award winning ads.

Bonus e-book # 5: "Great Advertising - What Is It?"

Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:

• The 9 building blocks of any advertisement
• How to turn a good ad into a great ad
• Dozens of examples of award winning ads to demonstrate the 9 building blocks
• Why a ‘bent' headline with a ‘bent' image never works
• How to use juxtaposition to get attention
• Why testimonials work and how to source them with ease

Click here to order your e-books.

Price: $ 129.95