The ''How To Write For TV And Radio'' Pack:

Key E-book:

• How To Write For TV And Radio

Bonus E-books Include:

• How To Come Up With Great Ideas
• The Creative Brief
• Great Advertising - What Is It?
• The Ad Pack
• 262 Pages

The "Writing for TV and Radio" e-book gives you specific skills and strategies for creating TV and radio campaigns that stand out.

It includes:

• 22 television creative concepts/formats you can adopt immediately
• Television storyboard templates for you to use
• How to format a TV commercial to present to a client
• Understanding the jargon of the TV industry - camera angles, camera movement, sound etc
• 8 tips for a better TV commercial
• Essential components of a radio ad
• Mistakes to avoid in a radio ad
• How to turn a boring radio ad into an ad that gets results
• How to get work as a radio copywriter
• When to use a TV or radio to get the best result

Bonus e-book #1: "How To Come Up With Great Ideas"

In advertising, you're only as good as your last idea so it's imperative you have a never-ending supply of innovative and unique ideas. In this e-book, you'll learn:

• How to come up with great ideas, on the spot, in just seconds.
• How to link unrelated ideas, create a relationship between them and develop brilliant concepts
• How to release (or avoid) the paralysing grip of writer's block
• Tips and strategies for getting started (how to avoid the ‘blank piece of paper' syndrome)
• A 7 step process to instant creativity - how to create unique ideas for any product or service
• 6 techniques to coming up with advertising ideas, plus examples that demonstrate each technique.
• Copywriters on creativity - how award-winning writers create ideas

Bonus e-book #2: "The Creative Brief"

The Creative Brief is the backbone behind every advertisement. There's on old saying: ‘The ad is only as good as the brief.' In other words, if you start with a bad brief, you'll end with a bad ad.

If you can learn how to take a comprehensive brief, not only will you write a better ad, but you'll save yourself (and the client) hours and hours of headache, heartache and stress.

In the subjective world of advertising, it's good to know there are some concrete guidelines informing the creative process. Here's what you'll learn:

• What a creative brief is and why it's used
• The components of the brief
• How to complete a brief
• The importance of contact reports
• Versions of the brief: long and short
• Samples of creative briefs
• Cheat sheets
• Templates of briefs for your files

Bonus e-book # 3: "Great Advertising - What Is It?"

Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:

• The 9 building blocks of any advertisement
• How to turn a good ad into a great ad
• Dozens of examples of award winning ads to demonstrate the 9 building blocks
• Why a ‘bent' headline with a ‘bent' image never works
• How to use juxtaposition to get attention
• Why testimonials work and how to source them with ease

Bonus e-book # 4: "The Ad Pack"

Why reinvent the wheel when you can learn from the masters? That's why we've included "The Ad Pack", a 120-page compilation of award-winning advertisements. Drawn from every medium - newspapers, television, radio, direct mail, billboards, ambient - you'll be inspired to start creating your own award winning ads.

Click here to order your e-books.

Price: $ 129.95