Bernadette Schwerdt's Portfolio of Advertising Work

Here's a selection of work that Bernadette has created and worked on, either as an Account Director, Copywriter or both.

Client: Artistry Medium: 36-page colour brochure Overview: Artistry, the cosmetics division of Amway, wanted to reward their top-selling distributors. The purpose of this brochure was to show the distributors what rewards were on offer, how many points were needed to redeem each prize and the process for redeeming those prizes. A major component of the project was sourcing all the rewards - from hot air ballooning trips, to dinner for two at Bilsons to having a private butler for a dinner party. The other components involved designing the loyalty programme and point allocation, and managing the fulfilment of the rewards to the Artistry distributors.
Client: Business Development Solutions (BDS) Medium: 12-page colour brochure Overview: BDS offers accounting, legal, finance and business consultancy services to SMEs. The purpose of this brochure was to show clients the scope of services available. Case studies featuring real clients telling their stories and how BDS had helped them grow their business were a key element in the brochure. A 30-second radio advertisement accompanied the launch of this brochure.
Client: BHP Colorbond Medium: 36-page colour brochure Overview: The purpose of this brochure was to promote the Colorbond range of roofs and fences. The key feature of the brochure was the broad range of colours available. A major challenge of the job was creating over 100 colour swatches for the brochure that matched exactly the Colorbond range of roofs and fences.
Client: Colorbond Zincalume Medium: 8-page colour brochure Overview: The purpose of this brochure was to promote the range of steel products offered by BHP.
Client: Dulux Medium: 2-page colour newsletter. Overview: One of Dulux's key target markets is painters. The purpose of this newsletter (an ongoing bi-monthly publication) is to provide the painters with tips, hints and strategies on how they can build a better business, (and buy Dulux paints as well). The main stories centred on the economy and how that affected the building trade; how to market and manage a small business and case studies of successful paint businesses.
Client: The ‘Elan' Apartments / Raine and Horne Real Estate Agents Medium: 24-page colour brochure Overview: The purpose of this brochure was to sell off the plan apartments to investors and well-heeled residents of Sydney. Smack bang in the middle of Elizabeth Bay, the apartment complex was, at the time, one of the most expensive and luxurious apartments on offer. With over 300 apartments for sale, the challenge was to convince investors to visualise how magnificent the complex would be when it was finished.
Client: The Ensembe Theatre Medium: 12-page black and white brochure Overview: Hayes Gordon, esteemed actor and founder of the Ensemble Theatre needed a brochure to promote his acting school. Featuring testimonials from graduates of the School, outlines of the syllabus and an overview of his teaching methodology, the brochure was designed to inspire, inform and motivate students to enrol.
Client: Hoban Recruitment Medium: A3 black and white newspaper advertisement Overview: This speculative ad was created to demonstrate how a simple image with a strong headline could convey, without long body copy, the qualities needed by a prison guard.
Client: Kodak Medium: 12-page colour newsletter Overview: Kodak rely on pharmacy assistants to recommend their brand of film to consumers. This newsletter was targeted at pharmacy assistants around Australia. Its purpose was to give pharmacy assistants a light, entertaining read during their coffee break. It featured case studies of successful assistants, competitions, technical information, schedules of events for training and upskilling and updates on the industry.
Client: Monier Medium: Full page colour advertisements Overview: The purpose of this series of ads was to position Monier in the minds of the consumers as a fashionable brand that exuded style and panache. Magazines like Vogue Living, Home Beautiful and Belle were chosen to position the brand as an upmarket alternative to slate and steel roofs. Its secondary objective was to demonstrate that tiles looked equally at home on country houses as they did on urban houses.
Client: One on One - Healthworks Medium: 4-page colour brochure Overview: Healthworks are a corporate wellbeing company specialising in setting up and operating ‘in-house' gyms for large companies. Their research showed that people found the cost of hiring a personal trainer prohibitive so the objective of this brochure was to promote the benefits of training with a friend and thereby halving the cost.
Client: Optus Medium: 8-page colour brochure Overview: Cast your mind back to when Optus launched in Australia and you may remember that consumers could choose between Optus or Telstra as their phone provider. This brochure targeted Australian regional centres with the objective being to convince consumers to choose Optus as their preferred provider.
Client: Melbourne University Student Union Medium: 16-page colour brochure Overview: Each semester, the Union provide over 100 short courses to the student population and general public. The objective of this brochure is to build excitement and interest in the range of courses available and encourage enrolment in the classes. This was an ongoing contract with the brief being to create 2 brochures each year, from 1998-2006.
Client: Melbourne University Student Union Medium: 4-page colour brochure Overview: Short N Snappy was a newsletter designed to provide greater detail about the short courses on offer.
Client: Healthworks Medium: 52-page bi-monthly colour magazine Overview: ‘Health Yourself' is a consumer lifestyle magazine targeting patients in doctor's surgeries. It featured a range of light-hearted stories on health, wellbeing, gossip and celebrity. The purpose of these Celebrity Profiles was to gain an insight into the ‘day in the life of...' and to reveal their secrets for staying fit and healthy. Celebrities profiled included Michael Craig, Andrew Denton, Liz Hayes and Trisha Goddard.