SEO And Web Writing: How To Get On Page One Of Google

Sunday 5th August 2012

If you need to write copy for websites and have high-ranking sites, this workshop should not be missed.  Exclusively tailored for web copywriting, you’ll discover in-depth strategies and techniques that uncover what’s really going on behind Google and what you need to do to get on page one.

Here’s a snapshot of what you’ll learn.

How to:

• Understand and master the 200+ variables that influence search engine ranking
• De-code the latest developments in Google's search technology
• Become a skilled web writer and discover why good web copywriters will ‘inherit the earth’. 
• Get your site on page one of Google via expert copywriting (and discover why you should always avoid black-hat SEO)
• Identify your ‘killer’ keyword and put it to work to get you a page one ranking
• Conduct competitor research: Who's on Page 1? How did they get there? How can you topple them?. 
• Write effective metatags and optimise navigation menus to increase search rankings
• …and much more.

Real-life case scenarios and a comprehensive SEO Copywriter’s Toolbox will be provided to reinforce the tutoring. 

A slide-deck, notes and gourmet sandwich lunch and refreshments will also be provided.

TIME: 9.30am – 5:30pm

VENUE: The Treacy Conference Centre, 126 The Avenue, Parkville (just off Royal Parade, near Carlton)

INVESTMENT: $750 + GST

Click here to enrol now.

Why not make it a whole weekend and score yourself some bonuses!

While you're in the mindset of learning the ins and outs of copywriting, why not join in the One Day Intensive Copywriting course which is being held on Saturday 6th August.

Copywriting Intensive: A Beginner’s Guide To Writing Copy That Gets Results

Here's what you'll learn:

• How to write headlines, bullet points and teaser copy so powerful that people will buy your products without any regard to price
• The 5 step process that very few know for writing e-books effortlessly that quadruples email opt-ins and conversions
• The top 20 objections every customer has that prevents them from buying your product (and well-crafted responses for each that’ll instantly obliterate those objections)
• How to turn ordinary sales letters into world-class sales letters simply by adding a few ‘linking words’ most copywriters don’t even know about – all in 13 minutes!
• How to convert boring lists of features and benefits into irresistible copy that automatically draws the reader in and forces them to buy your product, even if you’re more expensive than  the others

And that’s just before lunch.

You’ll also receive the Copywriting Bible, a 750-page manual on the art of copywriting, including a Swipe File of the Top 150 Greatest Ads Of All Time plus dozens of cheat sheets, case studies, assignments (with comprehensive answers) plus a bunch of other resources that are worth more than the cost of the entire day.

TIME: 9.30am – 5:30pm

VENUE: The Treacy Conference Centre, 126 The Avenue, Parkville (just   off Royal Parade, near Carlton)

INVESTMENT: $750 + GST

Click here to enrol.

Here are those bonuses I promised if you enrol in both courses

1. The “SEO and Web Writing” Webinar valued at $680.00: 8-hours of content-rich strategies on how to get your site on page one of Google.  A great resource to keep you engaged after the workshop PLUS 
2. The 10-pack DVD Pack - Copywriting: Writing for Profit Seminar series, valued at $495.00, offering over 30 hours of copywriting tuition from Bernadette Schwerdt PLUS
3. A 220-page reference ebook on SEO – the ultimate reference guide for web writers.

Valued at $1,175.00, it’s yours as a gift if you enrol in both courses.

Both courses are stand alone and you do not need to do one to complete the other. 

Enrol in both courses today for just $1500 + GST. That's two whole days of copywriting and instruction from Bernadette Schwerdt, Australia's leading Copywriting Coach.

Click here to enrol.

Is that enough to convince you?

I’m not exaggerating when I say that after you learn the mysterious secrets of writing killer copy you’ll never ever see advertisements, sales letters, and websites in the same light again. You’ll see opportunities you never saw before – and finally discover, once and for all, the powerful, constructed components that all great copywriters use to compel people to take action.

Let me lift the veil on the secrets that the advertising professionals don’t want you to know.

Join us in learning this incredibly valuable skill that will set you up for a lifetime of writing copy that sells. For anyone in sales or marketing, there is virtually no other skill as important as writing copy…

...so invest one day of your life to understanding and discovering how the professionals do it and how easily you can implement the tips and tricks they use every day to write sizzling copy that gets results.

Here’s my guarantee.

If at the end of the day you don’t believe that you have learnt how to write copy that sells and that the resources we provide do not deliver on the promises we have made here, we will refund your entire investment – and there’ll be no hassles or no hard feelings either. Which means that the course is FREE to you.
 
And what’ s more, if you decide you’d like your money back at the end of the day, you get to keep all the e-books, CDs, DVDs and emailable resources that you received. How’s that for a fair deal?

What have you got to lose? Absolutely nothing. Enrol now.