Introduction To SEO and AdWords Copywriting: One Day Workshop – Melbourne, Victoria.

There Are Over 100 Million Registered Websites. How Will People Find Yours? 

It’s No Secret That Getting Your Site On Page One Of Google Can Be Hard. Here’s How To Make It Easier.

Companies much bigger than yours spend tens of thousands on AdWords campaigns, Search Engine Optimisation specialists, Digital Marketing consultants and the like, all vying for that coveted Page One position.

So what can you do to get on Page One of Google, especially if you don’t have thousands of dollars to spend on SEO consultants and AdWord experts? 

• How can a small business like yours compete against monoliths when you can’t begin to match their budgets?

• What is the solution to getting found in the proverbial ‘needle in a haystack’?

• How much do I need to spend to get on Page One of Google?

The answer to those questions is ‘knowledge’ and in particular, knowledge of three key areas.

Find out what those three areas are by clicking here: What will I learn in this SEO and AdWords Copywriting Workshop?

It’s a little-known secret but the truth is: you don’t need to spend a lot of money to get on Page One of Google.  

You also don’t need to spend a lot of money on AdWords to get masses of traffic to your site.

What you do need is:

1) relevant, key-word rich content for each page of your site (SEO Copywriting)

2) intelligent selection of key words to use in your AdWords campaign (AdWords Copywriting)

3) a system that helps you measure the results (Google Analytics).  

Wouldn’t it be great if there was a short, fun, practical course that taught you about these three key areas – all in one day? 

Well, now there is.

Enrol Online in “Introduction To SEO and AdWords Copywriting: One Day Workshop”

…and you’ll learn everything you need to know to getting on Page One of Google and driving stacks of traffic to your site.

You’ve heard the expression: “Feed a man a fish, and he eats for a day. Teach a man to fish, and he eats for a lifetime”.

Well, that’s what “Introduction to SEO and AdWords Copywriting” is all about.

Don’t pay SEO and AdWords Consultants another cent. Learn how to do it yourself in this one-day workshop.

Think about it. Why pay an SEO or AdWords consultant every month when you can learn how to do it yourself and never pay anyone else ever again? 

Why not put the money you’d pay a consultant into your AdWords account instead? 

Wouldn’t that be a more effective use of your marketing budget?

Seriously, if you are committed to having a website that ranks highly and draws traffic, then you owe it to yourself and the business to invest one day of your life to learn how Google, SEO and AdWords really work.

When you know what to do, and more importantly, how to do it (everything in this course is covered in a step-by-step fashion so you can follow the templates when you get home), you can have a dramatic impact on the way your site ranks and on the traffic you attract.

We’re not interested in theory - and we don’t think you are either.

In our courses, everything is based on real-world application. We use case studies, real businesses and real websites as part of our teaching aids so that you can see in real time exactly what’s happening.

Our mission is to give you the skills to use these tools so that when you return to your office you know exactly what to do, in what order and why. 

Invest in a skill that helps you make money.

Let’s be honest. No-one can afford to waste money right now on marketing strategies that don’t work. 

What you need, now more than ever, are results - measurable results - and strategies that have a tangible impact on the:
• number of unique visitors to your site
• quality of those visitors
• ranking of your site on search engines
• return on investment from those visitors
• all-important bottom line. 

SEO Copywriting, AdWords Copywriting and Google Analytics are three of the most valuable, most effective and cheapest marketing tools you can have in your tool kit right now. If you don’t know why, then you really need to do this course.

No technical knowledge or copywriting experience is needed to benefit from this course.

Most people get nervous when they hear the words ‘SEO’ or ‘AdWords’ because it sounds complicated and they think 'I’m not technical. I can’t even programme my alarm clock let alone my website?’
 
Well, you know what? That’s perfectly okay because this course is not technical and you don’t need to be a web developer or an expert in HTML (or any other code for that matter) to benefit from it. No technical knowledge is assumed or presumed.

And the same goes for copywriting. You don’t need to be a copywriter to do the course. You don’t even need to know what copywriting is – we’ll tell you what it is and how to do it. 

And all those nasty little acronyms that get bandied around in web land will be fully explained and there’ll be ample opportunity in the workshop to ask questions.

We’ve taken the concepts of SEO, AdWords and Google Analytics and reduced them down to their simplest form so that you leave the workshop knowing exactly what to do to make these tools work for you.

If you can’t make it in person, or you live interstate or outside Australia, you can still do the course via our Home Study programme.

If you love the sound of this course but just can’t make it in person, we have a solution. 

The “Introduction to SEO And AdWords Copywriting” Home Study course will be available soon so if you are interested in hearing more about this course, please send us an email with “SEO Home Study course” in the Subject Header, and we’ll keep you posted as to when it will be available.

Of course, there’s nothing like doing a course in person, so we’ve made sure that the Home Study course is as practical and hands-on as the seminar course. You’ll receive DVDs of the workshop, transcripts, all the workbooks, e-books, plus an opportunity to receive one-on-one personal coaching so you can get the specific advice that you need to make the course work for you.

Here’s what you’ll learn in this SEO and AdWords Copywriting Course:

The workshop covers three important topics:

1. AdWords – how to drive traffic to your website in the most cost-effective way and how to set up and write your AdWords campaigns.

2. Search Engine Optimisation (SEO) Copywriting – how to improve your site’s ranking on search engines like Google and Yahoo.
 
3. Google Analytics – how to upload and use this free measurement programme to measure traffic, results, conversions, ROI and other important data.

Here’s a detailed overview of what the course covers:

1. AdWords:

a) Understanding Keywords:

You’ll learn how to:

• Set up and write an AdWords campaign
• Undertake quick, cost effective keyword research
• Understand Long Tail keywords, Wide vs Deep keywords etc.
• Conduct Search Query Reports

b) Discovering Effective Keywords:
 
You’ll learn how to:

• Use the AdWords Keyword Tool
• Find out what the competitors are doing and learn how to beat them
• Test AdWords to find the most effective key words
• Monitor spending and turn on/off campaigns
• Bid for keywords – how it works and how much you should spend?

c) Creating Persuasive Copy:

You’ll learn how to:

• Write for Online vs Offline – how it differs and why it matters
• Use Headline Formulas to grab attention
• Create a Point Of Difference
• Sell Benefits instead of Features

d) How To Write Landing Pages That Get Results:

You’ll learn how to:

• Optimise landing pages – what are they and why do you need one
• Understand “WIIFM” – The What’s In It For Me – concept
• Send traffic to the right pages
• Use Calls To Action that work

2. SEO Copywriting:

You’ll learn how to:

• Understand the role of Google, how it works and how to use it
• Get on Page One of Google
• Understand the difference between Organic Search vs Paid Per Click
• Boost your Google ranking with simple, easy techniques that you can do yourself
• Use meta tags to boost rankings
• Write copy for web sites that boosts ranking
• Understand Key Word Density – why it’s important and how to work it out

3. Google Analytics:
 
You’ll learn how to:

• Use Google Analytics and understand its powerful applications
• Install and configure Google Analytics
• Analyse your website’s performance in real terms - daily, weekly, quarterly unique visitors, page views, bounces and much more.
• Generate helpful reports and know which reports to generate
• Define measureable website goals and achieve them
• Analyse the data to increase traffic and conversions

Bonus Offers:

In addition to the one day workshop, you’ll also receive:

• 2-pack CD set: “What Every Business Owner Needs To Know About Getting On Page One Of Google”
• Workbook: Introduction To Search Engine Optimisation (SEO) And AdWords
• 220-page SEO reference book
• DVD - How To Write Headlines That Sell
• CD - 23 Secrets To Business Success

Course Details:

When:     Wednesday November 4, 2009
Where:    Treacy Centre, 126 The Avenue, Parkville, VICTORIA (1 km north from Melbourne city centre) (www.treacycentre.com.au/location.htm)
Time:       9:30am – 5:30pm
Fee:        $825 incl. GST
Enquiries: Bernadette Schwerdt – 03 9372 0800 or 0419891932

The course fee includes a scrumptious morning and afternoon tea, gourmet sandwich lunch and juices.

How can I enrol:

1. Click here and enrol online.
2. Phone 03 9372 0800 and enrol over the phone.
3. Print off the Enrolment Form and fax it to 03 9346 7483 or mail it to 26 Myrnong Cr, Ascot Vale, VICTORIA 3032