"How to Market Your Business - A Beginner's Guide to Advertising A Small Business"

What everybody ought to know about advertising their business BEFORE they start advertising.

"I sent out 5,000 fliers last week. I got 3 responses! What am I doing wrong? Why didn't it work?"

If this has ever happened to you, read on and find out how this ½ day seminar will save you money, make you money and give you the confidence to start marketing your business like a professional.

Have you been putting off getting your website built, your logo created or your flier designed? If you have, chances are it's because you're not clear about what business you're in, who you're targeting or what you're offering.

In this unique marketing seminar, you'll discover a quick and easy way to get answers to all the questions that stop you from getting started.

• Create an advertising brief for your copywriter
• Identify what products or services you need to advertise
• Who your target market is, your point of difference and what you offer
• Find prospects and get their attention
• Create an offer that sets you apart from others in the market
• Create an advertising plan for the year ahead
• Identify when, where, how often and how much to advertise
• Engage creative experts to pull it all together

Here's what you get:

1. ½ day workshop:

A 4-hour, hands-on, practical workshop featuring real-life case studies, award-winning sample advertisements, templates to take home and use, brainstorming exercises that utilize the power of the group for your personal benefit, problem-solving techniques to uncover the assets lying dormant within your business, and more.

2. Free copywriting:

You'll receive access to student copywriters who'll help bring your material to life by providing the words for 3 pages of web copy or an A4, 2-sided flier.

3. 5 x E-books for your reference library:

a) How to Write Headlines That Sell

b) How To Write Direct Mail

c) How To Write Brochures

d) Writing For The Web

e) How To Write Media Releases And Use PR (Public Relations)

4. 1 x comprehensive workbook

A 10-page workbook filled with templates, brief sheets and step by step instructions on how to create an advertising brief.

5. 1 x DVD: "How To Write Headlines That Get Results":

A 50-minute presentation by Bernadette Schwerdt on the top 6 headline formulas. Valued at $99.00

6. 1 x CD: "The 23 Secrets to Business Success":

A CD containing 23 e-books from the world's greatest marketing and wealth creation experts.

7. 2 x 1 hour teleseminar calls:

These Group Coaching Calls will keep the momentum going after the seminar is over (and keep you accountable as well!)

8. A 2-page Creative Experts Listing:

A summary of tried and trusted creative professionals (graphic designers, web developers, printers, photographers etc) you need to know who'll help bring your advertisements, logos, websites and fliers to life.

You'll walk away from this workshop with a fully completed advertising brief that enables your copywriter, designer or website developer to know exactly what you want and how you want it done. And, what's more, you don't even have to write the material! You'll receive a listing of student copywriters ready and willing to write your material for FREE.

Who should attend:

• Business owners, marketing managers, advertising co-ordinators.

What other people say about the course:

"I enjoyed the interactive nature of the workshop and the step by step process outlining the creative brief.  The most  helpful part was the emphasis on the importance of the target market."

- Maree Burgess, Internal Influence.

"I gained focus, clarity and some creative ideas on how to segment the target audience, write a creative brief and roll out an advertising campaign"

- Erica Urquhart, Plan Australia.

"I enjoyed the informal atmosphere, and the quality of the information was excellent."

 - Diana Coverdale, Gateway DC.

 "I liked the fact that so much information wsa delivered in a concise, practical way. The detail spent on target market and the need to create a new brief for each target was most  helpful."

- Jan von Meden, Support At Home.

Who is the tutor?

The tutor is Bernadette Schwerdt, Founder and CEO of the Australian School of Copywriting. She is a copywriter, corporate trainer, marketing consultant and coach. She has lectured in marketing and advertising at RMIT, University of Melbourne, Swinburne and others and has written copy, or created marketing campaigns for, Ford, Apple, BHP, Kodak, American Express Travel, Amway, Clairol, and dozens of small businesses. She is an accredited MBTI, DiSC and PADI instructor, has a Bachelor of Business in Marketing and is a certified NLP practitioner. She was the 2007 recipient of the Bendigo Bank Business Excellence Award.

Dates: To Be Advised

1. Book online.  Go to the Home Page, click on Course Calendar and follow the prompts.  Or book over the phone with a credit card. Ring 03 93720800.

2. By cheque/money order: Make payable and mail to:

"Australian School of Copywriting"

3. Fax us your details on (03) 9346 7483.

Credit Card:................................................. Exp Date: .. /.. CCV: __ __

(CCV = last 3 digits on back of card)

4. Cash - Electronic Funds Transfer

Deposit into: Australian School of Copywriting

Commonwealth Bank: 063147: 10399249

Fill in the booking form below and email, fax or mail to us:

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Please allow 7-10 days for processing.

Please note some of these workshops may be filmed by a professional cameraman.  Copies of the DVD will be available shortly after the workshop has been completed.  Photographs of the workshop may also be taken for display on the website so please advise if you do not want to appear in any of the shots.