The ''How To Write Brochures'' Pack:

Key E-book:

• How To Write Brochures

Bonus E-books Include:

• How To Write Headlines That Sell
• The Creative Brief
• Words That Sell
• Great Advertising - What Is It?
• The Ad Pack
• 290 pages

Writing brochures is the ‘bread and butter' work for most copywriters. Brochures may not be terribly glamorous but they pay well and the work is consistent. Best of all, every business needs a brochure, be it a hard copy version or an online version. In this highly practical e-book you'll learn:

• A 17-point checklist you can use to identify what should be included in the brochure
• How to decide what size and format it should be
• What to put on the front cover
• How to identify the benefits from features
• Writing for service companies
• 13 topics for a technical brochure
• 33 claims a service company can make
• 30 tips on how to write labels
• 15 ways to make your brochure more interesting
• 7 mistakes to avoid when writing brochures
• Case study: the 7-step process for writing any brochure on any topic.

Bonus e-book # 1: "How To Write Headlines That Sell"

Without a great headline, your ad, media release, direct mailer is dead in the water. In this e-book, you'll learn:

• The essentials of what it takes to write a headline that gets results
• 19 successful formulas for writing headlines instantly
• Why headlines are so important
• The 6 basic guidelines for writing attention-getting headlines for ads, e-mailers, newsletters and more.

Bonus e-book #2: "The Creative Brief"

The Creative Brief is the backbone behind every advertisement. There's on old saying: ‘The ad is only as good as the brief.' In other words, if you start with a bad brief, you'll end with a bad ad.

If you can learn how to take a comprehensive brief, not only will you write a better ad, but you'll save yourself (and the client) hours and hours of headache, heartache and stress.

In the subjective world of advertising, it's good to know there are some concrete guidelines informing the creative process. Here's what you'll learn:

• What a creative brief is and why it's used
• The components of the brief
• How to complete a brief
• The importance of contact reports
• Versions of the brief: long and short
• Samples of creative briefs
• Cheat sheets
• Templates of briefs for your files

Bonus e-book # 3: "Words That Sell"

It's vital you understand the impact that particular words have on people's buying behaviour. If you choose persuasive words, you'll notice the difference in the results your copy generates. This e-book will show you how to take ordinary copy and elevate it to the realm of professional copy in just minutes. That's how powerful this information is. You'll learn how to:

• Use persuasive words that sell
• Choose the right word for maximum effect
• Choose the right benefit to convince your market
• Using linking words to weave a compelling story
• Use the top 20 power words to convince people to buy

Bonus e-book # 4: "Great Advertising - What Is It?"

Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:

• The 9 building blocks of any advertisement
• How to turn a good ad into a great ad
• Dozens of examples of award winning ads to demonstrate the 9 building blocks
• Why a ‘bent' headline with a ‘bent' image never works
• How to use juxtaposition to get attention
• Why testimonials work and how to source them with ease

Bonus e-book # 5: "The Ad Pack"

Why reinvent the wheel when you can learn from the masters? That's why we've included "The Ad Pack", a 120-page compilation of award-winning advertisements. Drawn from every medium - newspapers, television, radio, direct mail, billboards, ambient - you'll be inspired to start creating your own award winning ads.

Click here to order your e-books.

Price: $ 129.95