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Writing brochures is the ‘bread and butter' work for most copywriters. Brochures may not be terribly glamorous but they pay well and the work is consistent. Best of all, every business needs a brochure, be it a hard copy version or an online version. In this highly practical e-book you'll learn:
Without a great headline, your ad, media release, direct mailer is dead in the water. In this e-book, you'll learn:
The Creative Brief is the backbone behind every advertisement. There's on old saying: ‘The ad is only as good as the brief.' In other words, if you start with a bad brief, you'll end with a bad ad.
If you can learn how to take a comprehensive brief, not only will you write a better ad, but you'll save yourself (and the client) hours and hours of headache, heartache and stress.
In the subjective world of advertising, it's good to know there are some concrete guidelines informing the creative process. Here's what you'll learn:
It's vital you understand the impact that particular words have on people's buying behaviour. If you choose persuasive words, you'll notice the difference in the results your copy generates. This e-book will show you how to take ordinary copy and elevate it to the realm of professional copy in just minutes. That's how powerful this information is. You'll learn how to:
Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:
Why reinvent the wheel when you can learn from the masters? That's why we've included "The Ad Pack", a 120-page compilation of award-winning advertisements. Drawn from every medium - newspapers, television, radio, direct mail, billboards, ambient - you'll be inspired to start creating your own award winning ads.
Click here to order your e-books.
Price: $ 129.95
Train Your Team To Write Clearly
Copywriting class in action
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