Australian School of Copywriting

Become a member and receive our free newsletter "Words That Sell"







Submit Details

Already a member?
Sign-In:





Login


Enrol Now!

The ''How To Set Up A Freelance Writing Business'' Pack:

Key E-book:

  • How To Set Up Your Freelance Copywriting Business

Bonus E-Books Include:

  • How To Find Work As A Freelance Copywriter
  • The Creative Brief
  • Putting It All Together
  • Great Advertising - What Is It?
  • The Ad Pack
  • 243 pages

For those looking to become a freelance copywriter, or to take their existing writing business to the next level, this e-book is a must. You'll learn how to:

  • Establish well formed goals for the business
  • Position yourself as a copywriter
  • Set your business up with the right ‘tools of the trade'
  • Choose and register a name for your business
  • Apply for an ABN
  • Develop the skills needed to become a successful copywriter
  • Get 100 quality business cards for free

Bonus e-book #1: "How To Find Work As A Freelance Copywriter"

Once you've set up your business, you'll want to know how to find work (and make money) as a copywriter. That's where this e-book will come in handy. You'll learn:

  • Strategies for finding new clients
  • How to create your client database
  • How to use your existing career experience to get work quickly and easily
  • How to use your existing network of colleagues, friends and family as a source of new business
  • How to use PR to find new clients
  • How to create speculative ads to find new clients
  • How to create your own personal infomercial
  • The power of referrals

Bonus e-book #2: "The Creative Brief"

The Creative Brief is the backbone behind every advertisement. There's on old saying: ‘The ad is only as good as the brief.' In other words, if you start with a bad brief, you'll end with a bad ad.

If you can learn how to take a comprehensive brief, not only will you write a better ad, but you'll save yourself (and the client) hours and hours of headache, heartache and stress.

In the subjective world of advertising, it's good to know there are some concrete guidelines informing the creative process. Here's what you'll learn:

  • What a creative brief is and why it's used
  • The components of the brief
  • How to complete a brief
  • The importance of contact reports
  • Versions of the brief: long and short
  • Samples of creative briefs
  • Cheat sheets
  • Templates of briefs for your files

Bonus e-book #3: "Putting It All Together"

And of course, your education would not be complete without giving you the ‘recipe' for success. This e-book sets out in a logical, easy to follow formula the steps you need to take to start making your business hum. For example, what do you do when you've read the e-books and you're ready to put it into action? What's the very first thing you should do? What do you need to do to land that first client? What do you say? What do you send them?

This comprehensive e-book ties all the ends together and gets you on your way to making serious money. Here's what you'll learn:

  • How to find a ‘guest client' - you'll receive scripts, sample letters, templates and personal, one-on-one guidance to assist you in finding your first client
  • Sample letters to send to new prospects
  • Telephone scripts to source new business
  • A step-by-step guide to working with your first client
  • How to build your database
  • How to build your business networks
  • Other courses to help you build your business

Bonus e-book # 4: "Great Advertising - What Is It?"

Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:

  • The 9 building blocks of any advertisement
  • How to turn a good ad into a great ad
  • Dozens of examples of award winning ads to demonstrate the 9 building blocks
  • Why a ‘bent' headline with a ‘bent' image never works
  • How to use juxtaposition to get attention
  • Why testimonials work and how to source them with ease

Bonus e-book # 5: "The Ad Pack"

Why reinvent the wheel when you can learn from the masters? That's why we've included "The Ad Pack", a 120-page compilation of award-winning advertisements. Drawn from every medium - newspapers, television, radio, direct mail, billboards, ambient - you'll be inspired to start creating your own award winning ads.

Click here to order your e-books.

Price: $ 129.95



Class in Action Photo

Copywriting class in action
Click here for Course Outline


Where Are They Now?
Copywriting graduates
share their success stories

40 Batman Street, Essendon, Victoria, Australia, 3040
Ph: +61 3 9372 0800 | Fax: + 61 3 9346 7483
Mobile: +61 419 891 932
Email: info@copyschool.com
ABN: 28 125 745 922
ACN: 125 745 922
2007 Australian School of Copywriting. All Rights Reserved
Privacy Policy | Site Map | Home | About Us | Courses | Products | Resources | FAQs | Contact Us