The ''How To Write Direct Mail'' Pack:

Key E-book:

• How To Write Direct Mail

Bonus E-books Include:

• How To Write Headlines That Sell
• Words That Sell
• The Ad Pack
• Great Advertising - What Is It?
• 291 pages

Some people think Direct Mail is writing for catalogues and junk mail. It's not. It's much more sophisticated than that.

Direct mail is the basis of most web pages, brochures and newsletter copy. Direct mail copywriters are also some of the most highly paid copywriters in the world. So if you want to make excellent money writing copy that gets results (which is why it's so highly paid) you'll love this chapter.

Bonus e-book # 1: "How To Write Headlines That Sell"

Without a great headline, your ad, media release, direct mailer is dead in the water. In this e-book, you'll learn:

• The essentials of what it takes to write a headline that gets results
• 19 successful formulas for writing headlines instantly
• Why headlines are so important
• The 6 basic guidelines for writing attention-getting headlines for ads, e-mailers, newsletters and more.

Bonus e-book # 2: "Words That Sell"

It's vital you understand the impact that particular words have on people's buying behaviour. If you choose persuasive words, you'll notice the difference in the results your copy generates. This e-book will show you how to take ordinary copy and elevate it to the realm of professional copy in just minutes. That's how powerful this information is. You'll learn how to:

• Use persuasive words that sell
• Choose the right word for maximum effect
• Choose the right benefit to convince your market
• Using linking words to weave a compelling story
• Use the top 20 power words to convince people to buy

Bonus e-book # 3: "The Ad Pack"

Why reinvent the wheel when you can learn from the masters? That's why we've included "The Ad Pack", a 120-page compilation of award-winning advertisements. Drawn from every medium - newspapers, television, radio, direct mail, billboards, ambient - you'll be inspired to start creating your own award winning ads.

Bonus e-book # 4: "Great Advertising - What Is It?"

Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:

• The 9 building blocks of any advertisement
• How to turn a good ad into a great ad
• Dozens of examples of award winning ads to demonstrate the 9 building blocks
• Why a ‘bent' headline with a ‘bent' image never works
• How to use juxtaposition to get attention
• Why testimonials work and how to source them with ease

Click here to order your e-books.

Price: $ 129.95