The ''How To Market Your Business'' Pack

Key E-book:

• How To Write Brochures

Bonus E-books Include:

• How To Write Headlines That Sell
• How To Write Direct Mail
• Writing For The Web
• How To Write and Use PR (Public Relations)

Writing brochures is the ‘bread and butter' work for most copywriters. Brochures may not be terribly glamorous but they pay well and the work is consistent. Best of all, every business needs a brochure, be it a hard copy version or an online version. In this highly practical e-book you'll learn:

• A 17-point checklist you can use to identify what should be included in the brochure
• How to decide what size and format it should be
• What to put on the front cover
• How to identify the benefits from features
• Writing for service companies
• 13 topics for a technical brochure
• 33 claims a service company can make
• 30 tips on how to write product labels
• 15 ways to make your brochure more interesting
• 7 mistakes to avoid when writing brochures
• Case study: the fool proof 7-step process for writing any brochure on any topic.

Bonus e-book # 1: "How To Write Headlines That Sell"

Without a great headline, your ad, media release, direct mailer is dead in the water. In this e-book, you'll learn:

• The essentials of what it takes to write a headline that gets results
• 19 successful formulas for writing headlines instantly
• Why headlines are so important
• The 6 basic guidelines for writing attention-getting headlines for ads, e-mailers, newsletters and more.

Bonus e-book # 2: "The How To Write and Use PR (Public Relations)

The How To Write and Use PR e-book is for anyone who wants to learn how to write great Public Relations (PR) pieces. As you know, you can't buy PR so you have to be smart to get it. What you need is a system, and with the right system, you can potentially double your turnover in two years. Or double your client's turnover. This e-book tells you how to do this, and more. You'll learn:

• The master formula for PR
• How to build a database
• How to get your name in the news
• How to write press and media releases

Bonus e-book # 3: "How To Write Web Copy”

If you don’t have a website, or you don’t have a website with well written, content-rich material on it, you are losing business every day. Find out once and for all what you need to know about writing for the web. Here’s what you’ll learn:

• The 11 fundamental principles for successful web writing
• 19 successful formulas for creating great headlines
• Samples of websites that work (and reasons why they work)
• What pages to include on your website
• 20 essential tips on how to write copy for the internet
• How to use email to sell a service
• How to register your site with search engines
• The Web Site Audit – the Top 100 questions you need to ask before you start work on your website (or anyone else’s!)

Bonus e-book #4: "How To Write Direct Mail”

Knowing how to write direct mail pieces is fundamental to any copywriter’s toolkit.
When you understand the classical direct mail structure, you can write for any medium, any product and be assured of a great response.  If you need to get results from your writing – sales, leads, new prospects etc – then you simply must understand the rules of direct mail.  Here’s what you'll learn:

• The 7-step process for writing a direct mail letter from scratch
• Creating dramatic opening statements
• Selling the benefits, not the features
• How to get the customer to take action
• How to write long copy sales letters
• The Power of the P.S
• The 7 mistakes people make with direct mail and how to avoid them

Price: $ 129.95