The ''How To Make Money Copywriting'' Pack

Key E-book:

• How To Invoice Clients

Bonus e-books Include:

• The Creative Brief
• How To Present Work
• Putting It All Together
• Great Advertising - What Is It?
• The Ad Pack
• 271 pages

Making money as a copywriter is the one of the sweetest ways to earn a living. Not only are you doing something you love, but you're getting paid for it as well. And the money can be good. Really good.

If you're already working as a copywriter but wonder whether you're charging too much or too little for your work, this is the e-book for you. This is what you'll learn:

• How much to charge for a piece of work (we cover all the mediums and show you how to prepare a quote)
• How to justify your rate to a suspicious client
• How to communicate the true value of what you offer to the client
• How to educate the client so that your creativity is recognised and rewarded
• What overheads you need to include and how to justify them
• How to establish an hourly rate (hint - it will change depending on the job)
• Why you should never, ever, publish your copywriting fees
• How to work out how long a job should take
• Why under-quoting is the worst thing you can do
• How to work out what the client needs eg. Why they need a full page advertisement versus a 3-page sales letter.
• How to measure, book and buy media space in magazines and newspapers
• Why contact reports are vital and how to use them to cover yourself financially
• Why charging by the word is not suitable for a copywriter
• How to assess, find and work with a graphic designer

Bonus e-book #1: "The Creative Brief"

The Creative Brief is the backbone behind every advertisement. There's on old saying: ‘The ad is only as good as the brief.' In other words, if you start with a bad brief, you'll end with a bad ad.

If you can learn how to take a comprehensive brief, not only will you write a better ad, but you'll save yourself (and the client) hours and hours of headache, heartache and stress.

In the subjective world of advertising, it's good to know there are some concrete guidelines informing the creative process. Here's what you'll learn:

• What a creative brief is and why it's used
• The components of the brief
• How to complete a brief
• The importance of contact reports
• Versions of the brief: long and short
• Samples of creative briefs
• Cheat sheets
• Templates of briefs for your files

Bonus e-book #2: "How To Present Work To Clients"

When it comes to showing your work in its best light, this e-book will tell you everything you need to know. You certainly don't want to put in the hard yards writing great copy and then let yourself down with a sub-standard presentation. You'll learn:

• How to present work to a client
• 13 phrases to avoid when presenting your work to the client
• How to write a creative rationale
• How to format a:
  a) Brochure
  b) Direct marketing letter
  c) Tv commercial
  d) Radio script

Bonus e-book #3: "Putting It All Together"

And of course, your education would not be complete without giving you the ‘recipe' for success. This e-book sets out in a logical, easy to follow formula the steps you need to take to start making your business hum. For example, what do you do when you've read the e-books and you're ready to put it into action? What's the very first thing you should do? What do you need to do to land that first client? What do you say? What do you send them?

This comprehensive e-book ties all the ends together and gets you on your way to making serious money. Here's what you'll learn:

• How to find a ‘guest client' - you'll receive scripts, sample letters, templates and personal, one-on-one guidance to assist you in finding your first client
• Sample letters to send to new prospects
• Telephone scripts to source new business
• A step-by-step guide to working with your first client
• How to build your database
• How to build your business networks
• Other courses to help you build your business

Bonus e-book # 4: "Great Advertising - What Is It?"

Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:

• The 9 building blocks of any advertisement
• How to turn a good ad into a great ad
• Dozens of examples of award winning ads to demonstrate the 9 building blocks
• Why a ‘bent' headline with a ‘bent' image never works
• How to use juxtaposition to get attention
• Why testimonials work and how to source them with ease

Bonus e-book # 5 "The Ad Pack"

Why reinvent the wheel when you can learn from the masters? That's why we've included "The Ad Pack", a 120-page compilation of award-winning advertisements. Drawn from every medium - newspapers, television, radio, direct mail, billboards, ambient - you'll be inspired to start creating your own award winning ads.

Click here to order your e-books.

Price: $ 129.95