The ''How To Write Newsletters'' Pack:

Key E-book:

• How To Write Newsletters

Bonus E-books Include:

• How To Write Compelling Offers
• Words That Sell
• How To Come Up With Great Ideas
• Great Advertising - What Is It?
• The Ad Pack
• 265 pages

Newsletters can be a very lucrative source of income for copywriters. The motto with newsletter copywriters is: "Write once, get paid many times over". In other words, write the copy once, but sell it to many different sources. It's perfectly legal and it's how some newsletter writers make over $150,000 every year writing just a few issues.

And in the era of the web where articles are vital to sustaining a high Google ranking, the demand for good newsletter/article writers has never been higher.

Here's what you'll learn in the "How To Write Newsletter Pack":

• How to choose a name for a newsletter
• 30 suggestions for newsletter titles
• How to identify the right size and format
• How to select the right mix of stories for each issue
• The single pyramid and double pyramid methods for writing news stories
• Quick and easy ways to create content for newsletters
• 6 ways to make your newsletters more compelling
• 44 topics to use when writing a newsletter
• How to plan a series of newsletters
• How to write articles that boost web rankings
• Why businesses need newsletters and ezines (online newsletters) and how you can make money from them

Bonus e-book #1: "How To Create Compelling Offers"

This clever e-book shows you how to create compelling offers that increase your response rate exponentially. Offers make the customer want to pick up the phone and order straight away. You only get one shot so you want to get it right. This section will show you:

• Why offers are essential to get a response
• How offers work and how to motivate customers to take action
• Over 20 samples of tried, tested and proven conditional and unconditional offers to use in your own copy

Bonus e-book # 2: "Words That Sell"

It's vital you understand the impact that particular words have on people's buying behaviour. If you choose persuasive words, you'll notice the difference in the results your copy generates. This e-book will show you how to take ordinary copy and elevate it to the realm of professional copy in just minutes. That's how powerful this information is. You'll learn how to:

• Use persuasive words that sell
• Choose the right word for maximum effect
• Choose the right benefit to convince your market
• Using linking words to weave a compelling story
• Use the top 20 power words to convince people to buy

Bonus e-book #3: "How To Come Up With Great Ideas"

In advertising, you're only as good as your last idea so it's imperative you have a never-ending supply of innovative and unique ideas. In this e-book, you'll learn:

• How to come up with great ideas, on the spot, in just seconds.
• How to link unrelated ideas, create a relationship between them and develop brilliant concepts
• How to release (or avoid) the paralysing grip of writer's block
• Tips and strategies for getting started (how to avoid the ‘blank piece of paper' syndrome)
• A 7 step process to instant creativity - how to create unique ideas for any product or service
• 6 techniques to coming up with advertising ideas, plus examples that demonstrate each technique
• Copywriters on creativity - how award-winning writers create ideas

Bonus e-book # 4: "Great Advertising - What Is It?"

Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:

• The 9 building blocks of any advertisement
• How to turn a good ad into a great ad
• Dozens of examples of award winning ads to demonstrate the 9 building blocks
• Why a ‘bent' headline with a ‘bent' image never works
• How to use juxtaposition to get attention
• Why testimonials work and how to source them with ease

Bonus e-book # 5: "The Ad Pack"

Price: $ 129.95