The ''How To Write And Use PR'' Pack:

Key E-book:

• How to Write and Use PR e-book

Bonus E-books Include:

• How To Write Headlines That Sell
• Words That Sell
• Great Advertising - What Is It?
• The Ad Pack
• 296 pages

The How To Write and Use PR e-book is for anyone who wants to learn how to write great Public Relations (PR) pieces. As you know, you can't buy PR so you have to be smart to get it. What you need is a system, and with the right system, you can potentially double your turnover in two years. Or double your client's turnover. This e-book tells you how to do this, and more. You'll learn:

• The master formula for PR
• How to build a database
• How to get your name in the news
• How to write press and media releases

Bonus e-book # 1: "How To Write Headlines That Sell".

Without a great headline, your ad, media release, direct mailer is dead in the water. In this e-book, you'll learn:

• The essentials of what it takes to write a headline that gets results
• 19 successful formulas for writing headlines instantly
• Why headlines are so important
• The 6 basic guidelines for writing attention-getting headlines for ads, e-mailers, newsletters and more.

Bonus e-book # 2: "Words That Sell"

It's vital you understand the impact that particular words have on people's buying behaviour. If you choose persuasive words, you'll notice the difference in the results your copy generates. This e-book will show you how to take ordinary copy and elevate it to the realm of professional copy in just minutes. That's how powerful this information is. You'll learn how to:

• Use persuasive words that sell
• Choose the right word for maximum effect
• Choose the right benefit to convince your market
• Using linking words to weave a compelling story
• Use the top 20 power words to convince people to buy

Bonus e-book # 3: "Great Advertising - What Is It?"

Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:

• The 9 building blocks of any advertisement
• How to turn a good ad into a great ad
• Dozens of examples of award winning ads to demonstrate the 9 building blocks
• Why a ‘bent' headline with a ‘bent' image never works
• How to use juxtaposition to get attention
• Why testimonials work and how to source them with ease

Bonus e-book # 4: "The Ad Pack"

Price: $ 129.95