The ''How To Write For The Web'' Pack:

Key E-book:

• Writing For The Web + Web Audit Briefing Sheet

Includes Bonus E-books:

• How To Write Compelling Offers
• Great Advertising - What Is It?
• The Ad Pack
• 269 pages

Demand for skilled web writers will soar in the next few years. The need for web copy (and the need to maintenance existing copy on web pages) will ensure that anyone with web writing skills will be able to name their own price. Get onboard this lucrative train and start up-skilling so you're ready and set to go when the demand explodes.

In this 82-page e-book you'll learn:

• The 11 fundamental principles for successful web writing
• 19 successful formulas for creating great headlines
• Samples of websites that work (and reasons why they work)
• What pages to include on your website
• 20 tips on how to write copy for the internet
• How to use email to sell a service
• How to create ezine content search engine marketing
• How to register your site with search engines
• The web site audit - the top 100 questions you need to ask before you start work

Bonus e-book #1: "How To Create Compelling Offers"

This clever e-book shows you how to create compelling offers that increase your response rate exponentially. Offers make the customer want to pick up the phone and order straight away. You only get one shot so you want to get it right. This section will show you:

• Why offers are essential to get a response
• How offers work and how to motivate customers to take action
• Over 20 samples of tried, tested and proven conditional and unconditional offers to use in your own copy

Bonus e-book # 2: "Great Advertising - What Is It?"

Have you ever wondered what makes a good ad great? If you have, this e-book will prove invaluable. You'll discover:

• The 9 building blocks of any advertisement
• How to turn a good ad into a great ad
• Dozens of examples of award winning ads to demonstrate the 9 building blocks
• Why a ‘bent' headline with a ‘bent' image never works
• How to use juxtaposition to get attention
• Why testimonials work and how to source them with ease

Bonus e-book # 3: "The Ad Pack"

Why reinvent the wheel when you can learn from the masters? That's why we've included "The Ad Pack", a 120-page compilation of award-winning advertisements. Drawn from every medium - newspapers, television, radio, direct mail, billboards, ambient - you'll be inspired to start creating your own award winning ads.

Click here to order your e-books.

Price: $ 129.95