From: Bernadette Schwerdt
The Copywriting Coach
Today’s topic: How To Write Headlines Using Questions (And Why They Work So Well).

Asking questions in a headline is always a great idea because it forces the customer to consider your proposition, whether they want to or not. 

Before I can go on - can I just ask a quick question – are you hot or cold right now?

Sorry – that was a trick question. 

Whichever way you answered, you probably considered the question at least for a second didn’t you?  

You see, whether we like it or not, when we are asked a question our brains strive to answer it.

The same goes for questions in headlines.

Using our schools entertainment show as an example, you could have asked:

“Are You Tired Of Teaching? Take A Morning Off And Let Us Take Over Your Class - Your Students Will Love It – And So Will Your Principal. Find Out How By Ringing ..."

Here are a few other examples using other products:

This one could be used to promote an accountant:  

Are You Worried About Being Audited By The Tax Department?

This one’s for a seniors' club:

Are You Tired Of Being Alone Every Saturday Night?

This one’s for parenting experts: 

Do You Make These Mistakes With Your Kids?

This one’s for diet products:  

Have You Ever Wondered How Hollywood Stars Stay So Slim?

Check out the next email to discover how the ‘Quick and Easy’ headline formula works. This is one of the most popular formulas and easily one of the most effective.

Upcoming courses and events:

1. Copywriting: Writing For Profit
Gold Pack Home Study
Enrol Anytime
http://copyschool.com/writingforprofit.html

2. SEO Copywriting Home Study Course
Enrol Anytime
Introductory Special!
http://copyschool.com/IntrotoSEOandAdwordsHomeStudy.html

(Special Offer: Enrol in the Writing For Profit Gold Pack AND the SEO Copywriting Course and save heaps. To find out more: http://copyschool.com/copy_courses/cat/)

3. One-Day Intensive Copywriting Course - Melbourne
Saturday, August 6, 2011 
http://copyschool.com/OneDayIntensiveCopywritingMelb.html
 
Kind regards,

Bernadette Schwerdt
The Copywriting Coach
Follow me on Twitter: copyschool

Australian School of Copywriting
40 Batman Street, Aberfeldie
Victoria, Australia 3040
Mobile: 0419 891 932
Ph:  + 61 3 9337 6601
info@copyschool.com
www.copyschool.com

Check out http://copyschool.com/copy_courses/cat/ for more detail.