Matcham Caine

Job Title: Copywriter

Company name: N/A - Freelance

Clients worked on: Lexus, Hilton Sydney, Blackwolf, BT, Sydney Morning Herald, Vodafone, St George, CanTeen

Agencies worked with: Saatchi & Saatchi, FCB, Euro RSCG, Clemenger,
JWT, Whybin TBWA, Mojo Partners.

Positions held within agencies:
Creative Director: Pomeroy Hoy & Associates
Creative Director: Integrated: DMB&B/Weekes Morris Osborn

Top 5 tips on becoming a copywriter:

1. Milk your personal contacts for real jobs, even if they don't pay. Your
portfolio is everything.
2. Observe and mimic the style of copywriting you admire.
3. Keep it real. Assume others can spot phoney writing as well as you can.
4. Subscribe to an industry mag like AdNews. Get your head in the
industry.
5. Learn to love designers and others who can make your work look good.

How did you get started:

I've always written which I guess prompted friends of mine,­ art directors and designers with their own businesses­ to ask for help on their briefs.