Cate Lane

Name: Cate Lane

Job Title: Copywriter

Company name: Copycate

Clients worked on: Tourism Victoria, Nike, HP, Hertz, Just Jeans, Mitre 10, Retirement By Design, True Value Hardware, Southgate, Tupperware, Myer, Myer Direct, Urban Land Corporation, Diana Ferrari, Highpoint, AV Jennings, Whirlpool, RPR Haircare, Woolworths & Big Fresh (NZ), Oxfam, Coles and heaps more!

Agencies worked with (and for): Publicis Mojo, George Patterson Bates, Grey Worldwide, Bristow Prentice Lambaart Budd, Richard Blackman Design, Paper Stone Scissors, Commotion Creative, Adtown, Clemenger Proximity, Clemenger Direct, Y&R Mattingly (Melb) Mattingly & Partners (Auckland) and Young & Rubicam (Adel).

Positions held within agencies: Copywriter (also a short stint as a TV producer)

Top 5 tips on becoming a copywriter:

1. Love writing.
2. Love words.
3. Love language.
4. Love expressing yourself.
5. Love being creative.

How did you get started:

By accident. I fell headlong into it after doing a journalism degree and was hooked.

What's great about being a copywriter:

The money! And writing, of course!

Awards:

New York finalist for Mitre 10 radio campaign; Australian Catalogue Awards for Myer Direct and Myer; NZ Axis Award for Air New Zealand TV Campaign; TVB Retail Award for John Martin's; Adelaide Art Directors' Club (Producer) for Radio 5AD TV campaign; Cannes Silver Lion (Producer) for Radio 5AD TV campaign.