Here’s what you’ll learn in this SEO and AdWords Copywriting Course:

The course covers three important topics:

1. AdWords – how to drive traffic to your website in the most cost-effective way and how to set up and write your AdWords campaigns.

2. Search Engine Optimisation (SEO) Copywriting – how to improve your site’s ranking on search engines like Google and Yahoo.
 
3. Google Analytics – how to upload and use this free measurement programme to measure traffic, results, conversions, ROI and other important data.

Here’s a detailed overview of what the course covers:

1. AdWords:

a) Understanding Keywords:

You’ll learn how to:

• Set up and write an AdWords campaign
• Undertake quick, cost effective keyword research
• Understand Long Tail keywords, Wide vs Deep keywords etc.
• Conduct Search Query Reports

b) Discovering Effective Keywords:
 
You’ll learn how to:

• Use the AdWords Keyword Tool
• Find out what the competitors are doing and learn how to beat them
• Test AdWords to find the most effective key words
• Monitor spending and turn on/off campaigns
• Bid for keywords – how it works and how much you should spend?

c) Creating Persuasive Copy:

You’ll learn how to:

• Write for Online vs Offline – how it differs and why it matters
• Use Headline Formulas to grab attention
• Create a Point Of Difference
• Sell Benefits instead of Features

d) How To Write Landing Pages That Get Results:

You’ll learn how to:

• Optimise landing pages – what are they and why do you need one
• Understand “WIIFM” – The What’s In It For Me – concept
• Send traffic to the right pages
• Use Calls To Action that work

2. SEO Copywriting:

You’ll learn how to:

• Understand the role of Google, how it works and how to use it
• Get on Page One of Google
• Understand the difference between Organic Search vs Paid Per Click
• Boost your Google ranking with simple, easy techniques that you can do yourself
• Use meta tags to boost rankings
• Write copy for web sites that boosts ranking
• Understand Key Word Density – why it’s important and how to work it out

3. Google Analytics:
 
You’ll learn how to:

• Use Google Analytics and understand its powerful applications
• Install and configure Google Analytics
• Analyse your website’s performance in real terms - daily, weekly, quarterly unique visitors, page views, bounces and much more.
• Generate helpful reports and know which reports to generate
• Define measureable website goals and achieve them
• Analyse the data to increase traffic and conversions