From: Bernadette Schwerdt
The Copywriting Coach
Today’s topic: Why “Quick And Easy” Headlines Work The Best

We’re all pushed for time so if we can offer a quick solution to a problem, people will sit up and take notice.

Using the entertainment show as our case study, this is the type of headline you could use to promote that service:

Here’s A Quick Way To Make Your Students Laugh (While Covering The Curriculum Too!).

Here are a few other examples using other products:

This one’s to promote a web developer or SEO Copywriter:

Here’s A Quick Way To Drive Traffic To Your Site.

This one’s for cleaning products:  

Here’s A Quick Way To Get Grass Stains Out In The Wash.

This one could promote baby experts:  

Here’s A Quick Way To Potty Train Your Baby.

This one’s for naturopaths:  

Here’s A Quick Way To Get Over A Head Cold - Naturally.

It’s even more effective when you add ‘easy’ to the formula:

Using our entertainment show as an example, you could have:

Here’s A Quick And Easy Way For You To Bring Fun And Laughter To Your Classroom.

This one’s for gyms:  

Here’s A Quick And Easy Way To Lose Weight (And Still Eat What You Want).

This one’s for cook books:  

Here’s A Quick And Easy Way To Cook Dinner For 10.

This one’s for mortgage brokers:  

Here’s A Quick And Easy Way To Save For A Home Deposit.

I’ll be talking about one of the most widely used and most effective headline formulas in my next email. Stay tuned.

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Kind regards,

Bernadette Schwerdt
The Copywriting Coach
Follow me on Twitter: copyschool

Australian School of Copywriting
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Victoria, Australia 3040
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