From: Bernadette Schwerdt
The Copywriting Coach
Today’s topic: Why “The Intrigue” Headline Works Every Time

The purpose of the "Intrigue" headline is to create an air of curiosity about your service and to compel the customer to find out more.

Here are a few examples:

This one could be used by doctors (if they were allowed to advertise!): 

Can You Pass The Cholesterol Test? You Could Be At Risk. Click Here To Take The Test.
 
This one’s for osteopaths:  

How Healthy Are Your Bones? Sign Up For Your Free Bone Density Test Here.

For image consultants:  

Do You Know What Colour Best Suits You? Don’t Buy Another Thing Until You’ve Done This Test. Click Here Now.

This one’s for pyschologists:  

Are You Scared Of Flying? Cure Your Fear Of Flying In Just 2 Hours.

In my next email, I'll show you how to use a formula that positions you as an expert.

Merry Christmas everyone and thank you for your wonderful support and lovely messages throughout the year.

Upcoming courses and events:

1. Copywriting: Writing For Profit
Gold Pack Home Study
Enrol Anytime
http://copyschool.com/writingforprofit.html

2. SEO Copywriting Home Study Course
Enrol Anytime
Introductory Special!
http://copyschool.com/IntrotoSEOandAdwordsHomeStudy.html

(Special Offer: Enrol in the Writing For Profit Gold Pack AND the SEO Copywriting Course and save heaps. To find out more: http://copyschool.com/copy_courses/cat/)

3. One-Day Intensive Copywriting Course - Melbourne
Saturday, August 6, 2011 
http://copyschool.com/OneDayIntensiveCopywritingMelb.html
 
Kind regards,

Bernadette Schwerdt
The Copywriting Coach
Follow me on Twitter: copyschool

Australian School of Copywriting
40 Batman Street, Essendon
Victoria, Australia 3040
Mobile: 0419 891 932
Ph:  + 61 3 9337 6601
info@copyschool.com
www.copyschool.com

Check out http://copyschool.com/copy_courses/cat/ for more detail.