In-House Writing Training:  Would You Like All Your Staff To Write Well? 

How profitable would your company be if EVERYONE in your company could write sales-driven, compelling copy?

Most companies send their marketing teams to get trained in the art of writing well. 

But what about your sales team? Your HR people? Your front-line staff? Your senior managers?

Shouldn’t they too be trained in the art of writing compelling letters, emails, newsletters and web updates? 

After all, everything you send out to your customers and suppliers is sending a message – you need to make sure it’s the right message. What’s more, that message needs to be consistent in look, feel and tone. 

By the end of the training, your team will have a structured process on how to skilfully promote your business.  Our training covers how to write for all mediums, including:

• Sales letters
• Emails
• Brochures
• Social media
• Web copy
• Formal meetings/conference presentations
• Sales scripts
• Powerpoint slides
• Phone conversations
• Sales/networking meeting (verbal content)

Scroll down to find out more about our Copywriting Immersive Programme.

What’s important to remember is that we don’t just cover the writing of sales and marketing material. 

We also ensure that all the verbal presentations (sales scripts, phone conversations, networking spiels) are all consistent with the principles of copywriting.  That way you can ensure your company is being promoted effectively and consistently at every level.

Customised Training For Your Team:

When you hire us to run writing workshops for your teams, we don’t just roll out some old tired set of dusty notes we used with our last client.  In fact, it’s quite the reverse.

We spend an inordinate amount of time getting to know your organisation so that every idea, template and theory we present is 100% customised for your team, your industry and your products and services.

Writing Workshops:  At Your Office, At Your Staff Conference Or Via Webinars.

We run workshops across Australia so no matter where you are, we can come to you.  Or if your team are widely dispersed and you don’t want the expense of airfares and accommodation, we can we can run tailored webinar workshops.  This means everyone can participate without leaving the office, making the training even more cost effective.

Maybe You Have A Staff Conference Coming Up? 

Conferences are the perfect place to run a writing workshop because everyone is already in attendance anyway making the cost of running the workshop even cheaper.  When combined with a  keynote speech on copywriting, the training takes on a higher level of importance and effectiveness.

In-House Copywriting Training:  Effective AND Cost Effective Too!

Speaking of cost effective, if you’ve ever had to put 20+ people through an external workshop, you’ll know how expensive that can be.

We can comfortably take up to 20-25 people in our workshops (and we can train all levels of experience and seniority at the same time) which makes the fee extremely cost effective for those companies looking to train more than just a few people.

Here’s What You Get When You Hire Us To Run Your In-House Writing Programme:

Before we commence any training, we will research:

• your organisation
• your competitors
• your category
• all your product/service lines
• your web presence (and more)

…and then ensure the program is totally tailored to the needs of your organisation. This way, the content is focussed and relevant and your team can relate to the teaching.

You’ll be amazed at the difference a few well-chosen words can make to your sales.

Here Are A Couple Of Testimonials From Past Events:

“Bernadette was the best workshop leader I've seen in a long time. The trouble she went to research our organisations and tailor the presentation was impressive and very helpful. She had energy, experience and was encouraging. What more could you want? I got so much more out of this than I expected - just goes to show we can always learn more!"

Marisa Ashworth - Marketing & Communications Manager - Mortgage Finance Association of Australia

“Brilliant! I found the workshop relevant and engaging with plenty of take home tips. Bernadette was well prepared, added interest to the topic and pitched the presentation perfectly. I feel I can take tools, techniques and templates straight back to the office and use immediately.”

Josie Gruber - Events Manager - Australian Dental Association (NSW)

“The workshop was excellent, insightful and motivating. This is the best session I've been to in ages. Bernadette was knowledgeable, approachable, well prepared and great to listen to. She was very open and giving with her experience. I thoroughly enjoyed it. This course was hands on and gave us the ability to share ideas.”

Kelly Holcroft - Project Officer - Funds Executives Association Ltd

Here's a full transcript of a thank you letter from Tennis Victoria for the work we completed with their team.

'All those involved, across a variety of departments, have thoroughly enjoyed themselves, been able to learn a thing or two and, most importantly, been able to have a laugh while doing it.' Read more.

Here's a thank you letter from Independent Education Union for the session we held with their team.

Choose Our 3-Month Copywriting Immersive Programme Or Just Pick The Workshop That Suits You Best:

Our most popular training is our ‘Copywriting Immersive Programme’, a 3-day programme conducted over 3 months. You can choose the 3-month programme or just one of the workshops. It’s entirely up to you.

Here’s what we will cover with your team:

Day 1: Marketing workshop - getting clear on what you want to say / what your organisation represents / who your markets are / what their needs are

Day 2: Copywriting workshop – translating that into all your copy, speeches, meeting materials, etc

Day 3: Presentation skills workshop – showing your team how to present that material verbally, how to take the copy you’ve created and build that into your presentations, networking sessions and meetings/conferences.

Next Steps:

If you’re interested in proceeding, please send me an email to info@copyschool.com or phone me on 0419 891 932 and we can get the Needs Analysis started. It will take about 45 minutes.

Get your team all on the same page so that your consistent sales message is being communicated, at every level, all the time, from everyone.

We look forward to hearing from you.