Learn to
write copy
for a living
Love words? Want a flexible career? Welcome to copywriting. Get paid to write words that sell and explore your creativity. Work from home, whenever it suits. Start your copywriting career today.
Learn to write copy from the founder of Australia's #1 copywriting school. 20+ years experience. 10,000 students.
Meet your award-winning tutor Bernadette Schwerdt. Join her network, access her wisdom and fast-track your writing journey. Created by an Australian for Australian copywriters and conditions.
Copywriting courses that turn curious writers into well-paid copywriters.
Online courses | Instant access | Self paced
Estimate: 20-25 hours duration per course
1
Copywriting
for profit
Learn the craft of copywriting from scratch. Build your confidence, brush up on your technique and become a skilled copywriter. The perfect introduction to writing words that sell.
- Learn to write for all mediums - web, blogs, social, email, fliers, sales pages, landing pages, sales letters and more
- 2 x personal coaching calls with your tutor Bernadette Schwerdt
- 6 modules: videos, templates, checklists, ebooks, guides
- Retrain, reinvent and reimagine life as a fully trained copywriter
2
Get paid
to write
A practical and proven guide to setting up a thriving freelance copywriting business. Learn how to attract new clients, build your online brand, and live the freelancer life.
- Learn how to build your home-based freelance business
- 2 x personal coaching calls with your tutor Bernadette Schwerdt
- Develop the right confidence, mindset and attitude to succeed
- Build your portfolio, niche your service and earn more
3
SEO Copywriting
Learn how to write Search Engine Optimised (SEO) copy that puts brands and businesses on page one of Google. Build your confidence, develop a practical skill and charge more.
- Discover the basics of SEO, how to write optimised copy and how you can upskill to charge top dollar
- A deep dive into Google Keywords and how to use them to your advantage
- Tools and technology to leverage your work to its competitive edge
- SEO blogging and content marketing 101
4
Deluxe Package Offer
Can't decide what course to do? Get our three flagship courses for just $1297 (a saving of a $1094) and get 'Copywriting for Profit', 'Get Paid to Write' and 'SEO Copywriting'.
Ask
about our payment
plans
SAVE
$1094!
Enrol in our Deluxe package and get our three most popular courses for only $1,297 (save $1094!)
5
LinkedIn for Copywriters & Consultants
Learn how to use LinkedIn with confidence, automate your lead generation, find new clients and expand your online presence.
- Do you want to learn how to use LinkedIn more efficiently?
- Do you want to explore the full potential of LinkedIn so you can use it with confidence?
- Do you want to create a pipeline of qualified clients cost effectively, and without much effort?
- Learn how to navigate the LinkedIn dashboard AND write copy for LinkedIn
6
Email marketing and Copywriting
Learn how to write email copy and use email marketing to build a list, nurture leads, create content people want, and sell more.
- Learn how create and write email marketing campaigns that get results
- 2 x personal coaching calls with your tutor Bernadette Schwerdt
- 8 modules: videos, templates, checklists, case studies, masterclasses and more
- Become a confident, highly paid email strategist and email copywriter
7
The Guest Client Experience
A 6-week online coaching program for ambitious copywriters who need help getting started.
- Kick start your copywriting career
- Meet real clients in a safe, fun and friendly environment
- Build your copywriting portfolio
- Receive personal instruction and coaching from some of Australia's top copywriters
- Live online sessions
MEET AUSTRALIA'S # 1 COPYWRITING COACH
Bernadette Schwerdt | COPYWRITER | COACH | AUTHOR
Bernadette is an award-winning Australian entrepreneur, author, speaker and advertising copywriter.
She is the founder of the Australian School of Copywriting, and is the country’s leading copywriting coach.
Her flagship copywriting courses have helped over 10,000 business owners and freelance writers create content that has placed them at the top of their field and on page one of Google.
Prior to her business career, she was a professional actor and appeared in some of Australia’s most iconic shows including Neighbours, The Games, Round the Twist, Winners and Losers and Jack Irish, and worked alongside Margot Robbie, Guy Pearce and many others.
She was a former senior account director and copywriter for global advertising agency Wunderman Cato Johnson, and created award-winning campaigns for clients such as Apple, Amex, Optus and Colgate.
She has a Bachelor of Business in Marketing, is an accredited MBTI and NLP practitioner and has lectured in marketing, consumer psychology and digital marketing at Melbourne University, RMIT, Swinburne and Victoria University.
She is a celebrated TEDx Speaker, a regular on ABC radio, Channel Nine, and Sky News and is the author of four best-selling business books.
She was recently named in the Top 50 Small Business Leaders in Australia.
Want more?
Enjoy these videos that reveal, 'How to find your first copywriting client', and 'How to charge for your copywriting work'.
How to find your first copywriting client
How to charge for your copywriting work
Free downloadable resources
To get you started
Copywriting rate card
- How much should you charge?
- Find out what others charge
- Get paid what you're worth
Top 30 headline formulas
- Proven formulas that work
- Watch conversions soar
- Get your swipe file now
Elevator pitch script
- Take the stress out of pitching
- Convert prospects into clients
- Access the script template now
Copywriting rate card
- How much should you charge?
- Find out what others charge here
- Get paid your worth.
Top 30 headline
formulas
- Proven formulas that work
- Watch conversations soar
- Get your swipe file now.
Elevator pitch
- Take the stress out of pitching
- Convert prospects into clients
- Access the template now
20+ years | 10,000 students | Our courses get results
We've helped launch the careers of some of Australia's most successful copywriters, digital marketers, creative directors and freelancers. Find out how and why they got started here.